Empowering creators with a decentralized protocol for NFTs, marketplaces, and community-driven governance
Zora is redefining how culture and digital ownership live on-chain. Built as an open protocol for creators and communities, Zora enables anyone to mint NFTs, launch marketplaces, and design new economic models for art, media, and tokens.
With the launch of the ZORA token, governance and incentives align directly with the community, making Zora not just a platform, but a movement. ZORA is now available for conversions on Bitso.
About Zora
Zora began as an open-source protocol focused on enabling creators to capture value directly from their work. Over time, it has evolved into a composable infrastructure layer for Web3:
- Minting: Simple, permissionless NFT creation tools.
- Marketplaces: Anyone can deploy their own on-chain marketplace.
- Modules: Auction formats, royalty splits, token-gated access, and more.
- Community governance: Token holders shape protocol upgrades and funding decisions.
The ZORA token is at the center of this ecosystem. It acts as the governance token for protocol decisions, powers incentives for participation, and secures Zora’s vision of a decentralized creator economy.
Why ZORA matters for Web3
Zora isn’t just another NFT marketplace, it’s a protocol-first approach to creative ownership. Its design focuses on:
- Permissionless creation: Anyone can mint or sell without relying on a centralized platform.
- Programmability: Developers can build new auction types, marketplace logic, or modules on top of Zora.
- Cultural scalability: Zora empowers communities: artists, musicians, DAOs, to launch collective economies.
- Governance by design: Unlike Web2 platforms, Zora evolves under the direction of its community.
As Web3 continues to merge with art, music, and culture, Zora offers a foundation where creators remain in control of their work and audiences.
Key Points of ZORA
- Creator-first design: Tools built to empower artists, not middlemen.
- Composable infrastructure: Auction modules, minting systems, and royalty splits can be adapted and reused.
- On-chain governance: ZORA token holders vote on upgrades, funding, and ecosystem direction.
- Culture meets crypto: Zora bridges art, communities, and decentralized finance.
Why you should keep an eye on it
Web3 is increasingly about ownership of culture, and Zora is positioning itself as the backbone of that shift. With its modular design, governance-driven evolution, and growing adoption across creative communities, Zora has the potential to become a key layer for how culture and value flow on-chain.
How can I buy ZORA on Bitso?
Buying ZORA on Bitso is simple:
- Log in or sign up for your Bitso account.
- Go to “Buy/Sell” and use the conversion feature to swap your local currency (MXN, ARS, BRL, COP, or USD) for ZORA.
- Enter the amount, review the details, and confirm your transaction.
- Track ZORA’s performance directly in the Bitso app.
Note: ZORA is only available through conversions on Bitso. It is not supported on Bitso Alpha, and deposits/withdrawals from external wallets are disabled. However, you can send and receive ZORA between Bitso users via Bitso Transfer.
Disclaimer
ZORA is the governance and utility token of the Zora protocol, a decentralized infrastructure for NFTs, marketplaces, and community economies. Its value is speculative and may fluctuate based on protocol adoption, governance decisions, and broader market conditions.
This content is for informational purposes only and does not constitute financial advice. Bitso recommends all users conduct their own research (DYOR) before buying or using any digital asset.
