Crypto Landscape In Latin America
Bitso’s 2024 crypto landscape report is available.
The year 2024 proved to be a defining moment for the cryptocurrency industry, marked by growth and optimism in Latin America. Increased institutional support, the legitimization of crypto-based financial products, and widespread adoption helped the user community gain experience and build greater confidence in cryptocurrencies. Bitso’s user base in Latin America grew by 12% by the end of the year compared to 2023, reaching approximately 9 million retail customers in the region. The Crypto Landscape in Latin America 2024 Report highlights that last year’s market milestones were effectively leveraged by the community, shaping how users chose to manage their crypto assets, influencing both holdings and trading behavior.
The analysis also revealed greater diversification in user purchasing behavior, with optimism and emerging trends extending beyond traditionally preferred tokens. The versatility of crypto assets in promoting financial prosperity through more specific use cases significantly impacted customer behavior. In 2024, a noticeable rise in optimism led to riskier trends and a growing preference for altcoins, memecoins, and other tokens and blockchain networks beyond bitcoin and stablecoins. Bitso’s report also indicates an increase in fiat currencies, showcasing the evolving dynamics of the cryptocurrency market in the region.
