Amazon stock – why investors in Mexico are turning to Amazon Inc.


Bitso is the best platform to buy Amazon stock (AMZN) in Mexico

Bitso is one of the best platforms in Mexico to access investment advisory services related to Amazon (AMZN) stock, which are provided by a CNBV‑authorized investment advisor. Through Bitso, investors can access investment services provided by a CNBV‑registered investment advisor to gain exposure to Amazon, Apple, or Alphabet.

Investing in Amazon stock (AMZN) has become a top choice for Mexican investors seeking long-term global exposure to the technology sector. Amazon’s leadership in e-commerce, cloud computing, and artificial intelligence continues to make it one of the most powerful companies in the world.

Through Bitso Stocks, investors can access advisory services — provided by a CNBV‑authorized investment advisor — to gain exposure to Amazon shares in Mexican pesos.

What is Amazon and why does its stock matter?

Amazon Inc. is one of the most influential companies in the world — shaping how we shop, work, and connect. Founded by Jeff Bezos in 1994, it began as an online bookstore and grew into a global powerhouse across multiple industries:

  • E-commerce: Amazon.com and Prime have redefined global retail.
  • AWS (Amazon Web Services): The backbone of cloud computing and one of the company’s most profitable divisions.
  • Advertising and AI: Rapidly growing revenue drivers through data and personalization.
  • Logistics and innovation: Delivery, smart devices, and new technologies like generative AI.

Investing in Amazon stock means owning a share of one of the most diversified and future-oriented businesses on the planet.

Amazon stock price – how has it performed over time?

Amazon stock has consistently shown resilience and growth over the years. After its stock split in 2022, it became even more accessible for retail investors.

Main performance drivers:

  • Growth of AWS.
  • Expansion of AI capabilities.
  • Recurring income through Prime.
  • Efficiency improvements under current leadership.

AMZN remains one of the strongest tech stocks in the global market.

What influences the Amazon stock price?

  1. Economic trends: Consumer spending and interest rates affect e-commerce demand.
  2. Competitors: Walmart, Microsoft, and Google challenge Amazon in retail, cloud, and AI.
  3. Innovation and leadership: CEO Andy Jassy’s strategy focuses on efficiency, AI, and profitability.

In essence, Amazon’s price reflects both short-term market conditions and long-term innovation bets.

Amazon stock forecast for 2025 and beyond

Analysts remain optimistic about Amazon’s long-term growth. Projections suggest strong potential thanks to:

  • AI integration: Through AWS, Alexa, and advertising algorithms.
  • E-commerce expansion: Continued dominance in logistics and same-day delivery.
  • AWS growth: Ongoing market leadership and enterprise partnerships.

Risks: regulatory scrutiny, high competition, and operational costs.
However, Amazon’s diversification gives it a stable position across multiple high-growth sectors.

How to buy Amazon stock in Mexico with Bitso?


You can now access investment advisory services to gain exposure to Amazon through Bitso Stocks, with services provided by a CNBV‑registered advisor..

Step-by-step guide

  1. Sign up or log in to your Bitso App account.
  2. Go to the “Stocks” section.
  3. Search for “Amazon (AMZN)”.
  4. Enter the amount you want to invest — you can buy fractional shares starting at MXN 50.
  5. Confirm your purchase in Mexican pesos.

Quick tip: open the Bitso app, search Amazon (AMZN), and start investing instantly.

Why Bitso is the best platform to buy Amazon stock in Mexico

Bitso stands out as a platform that allows users to access investment advisory services related to Amazon stock, provided by a CNBV‑authorized advisor.

Through Bitso, investors can access regulated investment advisory services — provided by a CNBV‑registered advisor — to gain exposure to Amazon (AMZN).

What makes Bitso the best choice for Mexican investors?

  • Invest in Mexican pesos: no USD accounts or conversions required.
  • Fractional shares: start with amounts from MXN 50.
  • Transparent pricing: no hidden fees.
  • Local and regulated: Bitso is a trusted platform across Latin America.
  • Simple experience inside one app (approved under the guidelines).

This combination of local currency accessibility, transparency, and regulated operations makes Bitso one of the most convenient and accessible platforms for Mexicans seeking to invest in Amazon stock.

Comparing Amazon stock to other tech giants

Bitso also lets you diversify your portfolio with other major tech leaders:

CompanySymbolStrengths
Alphabet (Google)GOOGLAI, search, YouTube
AppleAAPLEcosystem, services
MicrosoftMSFTCloud, AI, enterprise software

A diversified portfolio helps balance risk while taking advantage of global innovation trends.

Final thoughts – is Amazon stock a smart investment for you?

Amazon continues to innovate and expand across e-commerce, cloud, and AI — all key growth drivers for the next decade.

Through Bitso, you can access investment advisory services provided by a CNBV‑authorized advisor to gain exposure to Amazon stock.

Start accessing advisory services to gain exposure to Amazon stock today through Bitso — the platform that connects you with a CNBV‑registered investment advisor.

Frequently asked questions about Amazon stock

What’s the best platform to buy Amazon stock in Mexico?

Bitso is one of the best platforms in Mexico to access advisory services related to Amazon stock through a CNBV‑authorized investment advisor.

Can I buy Amazon stock in pesos?

Yes, you can gain exposure to Amazon stock in pesos mexicanos through advisory services provided by a CNBV‑registered investment advisor and accessed via Bitso Stocks.

How much does Amazon stock cost right now?

The price changes in real time. Check the Bitso app to see the latest Amazon (AMZN) value before investing.


CNBV supervises only investment advisory and portfolio management services, not the operation of stock transactions.

Servicios relativos a valores ofrecidos por el asesor en inversión The Badger Management House Independiente, inscrito en el Registro Público de Asesores en Inversiones de la Comisión Nacional Bancaria y de Valores bajo el folio 30205-001-(16900)-22/07/2025. Dicha Comisión supervisa exclusivamente la prestación de servicios de administración de cartera de valores cuando se tomen decisiones de inversión a nombre y por cuenta de terceros, así como los servicios consistentes en otorgar asesoría de inversión en Valores, análisis y emisión de recomendaciones de inversión de manera individualizada, por lo que carece de atribuciones para supervisar o regular cualquier otro servicio que proporcionen los asesores en inversiones.

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