Money is always evolving, and so are we

At Bitso, we know that the future of finance is built day by day. When we started in 2014, our mission was clear: to make cryptocurrencies useful and accessible to everyone in Latin America. We were pioneers in Mexico. Now, 11 years later and with more than 9 million users who trust us, we are ready for the next stage.

Beyond the color: Our new identity

Today we bring you a new Bitso. It’s much more than a visual change; it’s an experience designed from the ground up, a reflection of everything we’ve learned and just the tip of the iceberg of what’s yet to come.

The principles that guide us will continue: freedom and control. We want them to be more than just words — we want them to help you discover what your money is capable of. It’s about offering you a new way to see, understand, manage, and make the most of your money.

The new app: Simplicity and full control 

The new Bitso app is designed to make you feel safe and at ease when managing your finances, regardless of your experience level.

More control over your portfolio

• Performance, up front: Seeing what’s working (and what’s not) has never been easier. With the new performance chart on the home screen, you can review the performance over the past week, month, 6 months, year, or since the beginning.
• Goodbye to complexity: We’ve simplified navigation so you don’t waste time. Find everything faster, with a simple and intuitive design.

One place, all the opportunities 

Bitso helps you put your money to work with a diversified portfolio from a single app:

• Cryptocurrencies: Buy, sell, and manage more than 130 cryptos is now simpler.
• Yields: Put your crypto to work and earn weekly yields, effortlessly.

The journey continues

This is just the beginning.

We will continue to evolve, and we want you to be part of this journey.

Here we show you how easy it is to download the app and start taking control of your financial future.

Tutorial: How to Create and Verify Your Bitso Account (KYC) and Limits

*Turn subtitles on

Bitso is now your app where simplicity and control come together to help you reach your maximum financial potential.