Money is always evolving. And so are we.
At Bitso, we know that the future of finance is built every day. When we started in 2014, our mission was clear: to make cryptocurrencies useful and accessible to everyone in Latin America. We were pioneers in Mexico, and now, 11 years later and with more than 9 million users who trust us, we are ready for the next stage.
Beyond the color: Our New Identity
Today we present a new Bitso. It’s much more than a visual change; it’s an experience redesigned from the ground up, a reflection of everything we’ve learned and just the tip of the iceberg of what’s to come.
The principles that guide us will continue to be with us: Freedom and Control. We want them to be more than just words—we want them to let you discover what your money is capable of. It’s about offering new perspectives and the power of constant expansion for your investments and savings.
The Redesigned App: Total Control and Super Simple
The new Bitso app is designed to make you feel both an expert and connected to your finances, regardless of your experience level.
More control over your portfolio
- Yields in Focus: Seeing what’s working (and what’s not) has never been easier. With the new performance chart on the home screen, you can review the performance over the last week, month, 6 months, year, or since the beginning.
- Goodbye to Complexity: We’ve simplified navigation so you don’t waste time. Find everything faster with a simple and intuitive design.
One Place, All the Opportunities
Bitso is the gateway to putting your money to work with:
- Cryptocurrencies: Buying, selling, and managing more than 130 cryptos is now simpler.
- Yields: Put your cryptos to work so they generate weekly yields.
The Journey Continues
This is only the beginning.
We will continue to evolve and improve, and we want you to be a part of it.
Welcome to the new Bitso, where simplicity and control come together so we can reach our full financial potential.
