Money is always evolving, and so are we
At Bitso, we know that the future of finance is built day by day. When we started in 2014, our mission was clear: to make cryptocurrencies useful and accessible to everyone in Latin America. We were pioneers in Mexico. Now, 11 years later and with more than 9 million users who trust us, we are ready for the next stage.
Beyond the color: Our new identity
Today we bring you a new Bitso. It’s much more than a visual change; it’s an experience designed from the ground up, a reflection of everything we’ve learned and just the tip of the iceberg of what’s yet to come.
The principles that guide us will continue: freedom and control. We want them to be more than just words — we want them to help you discover what your money is capable of. It’s about offering you a new way to see, understand, manage, and make the most of your money.
The new app: Simplicity and full control
The new Bitso app is designed to make you feel safe and at ease when managing your finances, regardless of your experience level.
More control over your portfolio
Performance, up front: Seeing what’s working (and what’s not) has never been easier. With the new performance chart on the home screen, you can review the performance over the past week, month, 6 months, year, or since the beginning.
Goodbye to complexity: We’ve simplified navigation so you don’t waste time. Find everything faster, with a simple and intuitive design.
The platform empowers you to manage various financial activities and explore opportunities for growth, all with the trusted security of Bitso.
The journey continues
This is just the beginning.
We will continue to evolve and improve, and we want you to be a part of it.
Welcome to the new Bitso, where simplicity and control come together to help you reach your full financial potential.
Services offered by the independent investment advisor The Badger Management House Independiente, registered under folio 30205-001-(16900)-22/07/2025. The CNBV exclusively supervises advisory and securities investment services. Consult more details at The Badger Management House
