The stock market is a regulated system where investors buy and sell shares of publicly traded companies. It allows businesses to raise capital and gives individuals the opportunity to invest in economic growth and long-term wealth creation.

In simple terms, it’s where people invest in companies by buying and selling shares.

At Bitso, we create educational resources to help investors understand how markets work and how investing fits into a long-term financial strategy.

Stocks as a key tool for your financial future

For many people, investing can feel intimidating at first. But understanding how stocks work is one of the most important steps toward building confidence and taking control of your financial future.

Stocks allow individuals to participate in the growth of businesses and economies. With the right knowledge, investors can make informed decisions and build strategies aligned with their long-term goals.

What is a stock in simple terms?

A stock, also known as a share, represents partial ownership in a company. When you buy one, you become a co-owner of that business and gain a claim on part of its assets and earnings.

Shares are traded on organized markets, where prices change based on company performance, economic conditions, and investor expectations.

Key elements of how the market works

Several core components make this system function:

  • Companies issue shares to raise capital
  • Investors buy shares to grow their wealth
  • Trading platforms and exchanges connect buyers and sellers
  • Prices reflect supply, demand, and performance
  • Regulation helps ensure transparency and investor protection

Together, these elements form the foundation of modern equity investing.

Types of stocks

Investors usually encounter two main categories:

Growth stocks

These belong to companies expected to expand faster than the overall market. They typically reinvest profits to fuel innovation and growth, which means they often don’t pay dividends. Investors choose them for long-term price appreciation.

Value stocks

Value stocks are shares of established companies that may be priced lower than their perceived worth. They’re often financially stable and may pay dividends, offering income alongside potential growth.

How prices move

Prices rise when more investors want to buy than sell, and fall when selling pressure increases. These movements are influenced by factors such as company earnings, economic data, interest rates, and overall market sentiment.

This constant interaction between buyers and sellers is what makes markets dynamic and responsive to real-world events.

How investing fits in

Investing in stocks allows individuals to grow wealth over time by participating in the performance of businesses. Long-term approaches usually focus on diversification, discipline, and patience rather than short-term price fluctuations.

How investors make money

There are two primary ways investors can earn returns:

  1. Price appreciation, when shares are sold at a higher value than the purchase price
  2. Dividends, which are portions of company profits distributed to shareholders

Used thoughtfully, stocks can play an important role in long-term financial planning.

Why this market matters

Equity markets play a central role in the global economy:

  1. They help companies fund growth and innovation
  2. They support job creation and economic expansion
  3. They give individuals access to long-term wealth-building opportunities
  4. They reflect expectations about future economic conditions

Because of this, they’re often seen as a barometer of business confidence and investor sentiment.

The role of stocks in a diversified portfolio

Stocks are a key part of diversification. Holding shares across different companies, industries, and regions can help reduce risk and improve resilience over time.

A diversified approach allows investors to balance exposure and adapt to changing market conditions.

Common questions

Is the stock market the same as the economy?

Not exactly. Markets reflect expectations about the future, while the economy represents actual activity like production, employment, and consumption.

Can beginners invest?

Yes. With education, diversification, and a long-term mindset, beginners can start gradually and responsibly.

Do all stocks pay dividends?

No. Some companies reinvest profits for growth, while others return value to shareholders through dividends.

Key terms to know

  • Stock: A share of ownership in a company
  • Dividend: A portion of profits paid to shareholders
  • Exchange: A platform where shares are traded

Ready to take the next step?

Every investment journey starts somewhere. Explore global investment opportunities with Bitso and begin building your long-term strategy with confidence.

The information presented is purely informative and does not constitute financial advice. Please note that past returns do not guarantee future results.

Try Bitso today

Invest, buy, sell and earn with stocks, crypto & more