Crypto Landscape in Latin America 2025

Digital Dollars Overtake Bitcoin as Most Purchased Crypto Asset in Latin America, Bitso Report Finds.

The most purchased assets in 2025 were stablecoins pegged to the US dollar, accounting for 40% of acquisitions, while Bitcoin reached 18%.

Bitso analysis presents user behavior trends and the evolution of the crypto market in Argentina, Brazil, Colombia, and Mexico.

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MEXICO CITY, April 2026 – Digital dollar–linked assets such as USDC and USDT accounted for 40% of all crypto purchases in Latin America during 2025, surpassing Bitcoin for the first time, according to Bitso’s latest Crypto Landscape in Latin America 2025 report.

The findings reflect a structural shift in how crypto is being used across the region: less as a speculative instrument and increasingly as financial infrastructure for savings, payments, and cross-border value transfer.

Despite stablecoins leading purchases, Bitcoin remains the most widely held asset, representing 52% of portfolios across the region, suggesting users are simultaneously building long-term positions while maintaining dollar exposure.

The report analyzes behavioral data from nearly 10 million Bitso retail users across Argentina, Brazil, Colombia, and Mexico.

Stablecoins become financial infrastructure

The dominance of dollar-linked digital assets reflects a broader regional trend often described as digital dollarization, where blockchain-based dollars provide faster and more accessible alternatives to traditional banking channels.

Across the region, the most purchased assets in 2025 were:

• USDC (24%)

• Bitcoin (18%)

• USDT (16%)

This shift signals that users are prioritizing financial stability and liquidity access rather than short-term trading strategies.

Bitcoin remains the region’s long-term asset of choice

While stablecoins dominate purchasing activity, Bitcoin continues to function as Latin America’s primary long-term digital store of value.

Bitcoin holdings remained stable year-over-year, moving only slightly from 53% in 2024 to 52% in 2025, suggesting users are maintaining strategic exposure rather than rotating portfolios based on market cycles.

Younger users continue entering crypto despite market consolidation

Contrary to expectations that adoption slows outside bull markets, users aged 18–24 increased their share of the user base to 29%, reinforcing the idea that crypto is becoming a baseline financial infrastructure for younger generations.

Meanwhile, a smaller group of advanced traders — representing roughly 8–10% of users — continues to account for a disproportionate share of trading volume, reflecting increasing ecosystem sophistication.

Two distinct crypto use cases now coexist across the region

The report identifies a defining structural pattern shaping adoption:

Latin Americans are using crypto simultaneously as:

• a mechanism for accessing dollars

• a tool for long-term asset accumulation

The Crypto Landscape in Latin America report analyzes purchasing and holding behavior across Bitso’s four largest markets: Argentina, Brazil, Colombia, and Mexico.

Bitso has conducted semi-annual and annual analyses of its users' purchasing and portfolio behavior at a regional level since 2024. In collaboration with Bitso's Data Science area, the reports show the evolution in customer behavior, crypto assets, and sophistication in the use of the app and web platform.

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